Sponsors: The Only Ones Who Can Change the NFL

I’ll be on The Roy Green Show at 2:45 CDT on Saturday, Sept. 20, talking about the scandals roiling the NFL.

Unfortunately, this is not an unusual week in college and pro sports. Assaults and run-ins with the law happen weekly. The only difference is the media spotlight that’s been focused on Ray Rice, Adrian Peterson, and a few other players.
This will blow over.
The NFL is doing all the necessary — not right, but necessary — things to get the press corps to move onto something else.
Hiring female advisors.
Having a former FBI director investigate, etc.
The one red flag is this (and it’s minor): Sponsors. That is what will really get the NFL’s attention. If sponsors start to get nervous.
Varsity GreenBut the sponsors are — so far — dropping individual athletes, not the NFL. In fact, the sponsors need the NFL more than the NFL needs the sponsors. It is the biggest audience, delivering the most important demographic. Sponsors want this to blow over as much as the NFL does.
And, of course, all this starts when these kids are just 10 years old, playing in “youth” leagues that even then are sponsored by Nike and Adidas. They’re told to foresake academics for athletics, often by their parents. They get special treatement in college. “Tutors” who really write the papers and take the exams for them.
Special dorms, special food.
And then when they get millions of dollars, after a lifetime of never being told “No,” we wonder why they turn into monsters.
Roy and I will discuss. Tune in on the Corus Radio Network in Canada, or on the Internet.

About Mark Yost
Mark Yost is the author of the Rick Crane Noir series, published by Stay Thirsty Press. Rick Crane is the classic, anti-hero private eye in the spirit of Sam Spade and Jim Rockford. He works in the unmistakably noirish underworld of Upstate New York, running errands and fixing problems for Jimmy Ricchiati Sr., one of Upstate New York's most notorious crime bosses. But readers quickly learn that deep down, Rick Crane is one of the good guys. "Cooper's Daughter," the first book in the widely acclaimed series, is a fast-moving tale in which a heartbroken father comes to Rick and asks him to find out what really happened to his daughter, who was murdered and the details buried in the Unsolved Crimes File of the local police department. The second book in the series is "Jimmy's Nephew," which begins with the death of Joey "Boom Boom" Bonadeo, an up-and-coming boxer and the nephew of Rick's underworld boss. What starts out as a routine investigation turns into a case that will test Rick's faith -- in the Catholic Church and his fellow man. Book No. 3 in the series, "Mary's Fate" is due out in August 2015. Mark Yost also writes for The Wall Street Journal Arts in Review page, as well as the Book Review section. He is a member of the Mystery Writers of America -- Midwest Chapter, International Thriller Writers, and a number of other author groups. He is also a member of the Amazon Author's Program. Mark lives in the Loyola neighborhood of Chicago, but he and his son, George, call the Bensonhurst section of Brooklyn "home."

One Response to Sponsors: The Only Ones Who Can Change the NFL

  1. Lisa Marea says:

    No one has mentioned OJ Simpson and his wife Nicole. I wonder if she would still be alive if the NFL had made abuse a serious issue way back then. I don’t have any answers about how to change it. Possibly teaching young men and women that it isn’t right to hit one another or be disrespectful. But everything (media related) teaches exactly the opposite. Don’t know what kind of wrongs will make everything right again. Good article.

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